Consumers trust newspaper advertising over online advertising, finds a recent report by the Nielsen Company.

The report, Global Trust in Advertising and Brand Messages, found that traditional newspaper advertising is among the most trusted forms of paid advertising. The survey was conducted in early 2013 and polled 29,000 internet respondents from across the globe.

As newspapers face renewed efforts in 2014 to pull public notices from newspapers onto the Web, it is crucial for legislators to understand the importance of newspapers as a trusted source of content for consumers.